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Spies are experts at developing relationships with a wide range of people - you can be too
Espionage for the Everyday
Sell Like a Spy is about the idea that spies are the world’s best communicators. Focused on connecting with a wide variety of people all over the world, spies must convince people to work with them often under challenging circumstances.
Spies are in many ways a misunderstood group of people. Contrary to the sensationalized way they are depicted in movies and TV shows, spies are in fact exceptional relationship managers with skills everyone can learn from.
Discover how corporate professionals in real estate, law, professional services, and many other sectors have harnessed the skills and insights of spies and other top government officials to grow relationships with their clients and improve team collaboration.
Outcomes for your team
Relationship development: Discover how spies use specific skills to relate to and understand their targets and how your team can harness these tactics to build long-term, profitable relationships.
Negotiation: Learn the persuasion secrets of FBI hostage negotiators and others in law enforcement and how they read body language, detect deception, and defuse emotional encounters to foster positive outcomes.
Motivation: Empower your team by utilizing outside-the-box methods to find inspirational ways to network and communicate better as a team. Using the tactics of spies can not only make you more effective in your work, it will also make it more fun!
Ethics & Leadership: Uncover how senior CIA officials and top military leaders use certain frameworks to make high stakes decisions. Learn how ethical outlines lead to more clarity for running complex organizations.
“Sell Like a Spy offers unique ideas about connecting with clients and colleagues that any organization would benefit from. If you’re early in your career you will find useful tools to develop communication skills that will be essential to your success. For those more senior, you will find outside the box ideas about relationship development, negotiation, and leadership that will be so valuable to anyone who wants to continue to develop professionally.”
- Ryan Breen, Partner, KPMG
Sell Like a Spy: The Art of Persuasion from the World of Espionage
From Diversion Books
I created Sell Like a Spy because I wanted to share the strategies and skills I picked up working directly with intelligence officers.
Working in corporate security & intelligence with former members of the CIA, I learned not only elements of the tradecraft they employ to collect information, but also how they network and accelerate the rapport-building process, and how they lead and motivate teams.
In addition to lessons from the world of espionage, Sell Like a Spy features insights and tradecraft from many other elite government officials. These include former FBI hostage negotiators and experts in body language, military interrogators, members of the special forces, Secret Service agents, and many others. Sell Like a Spy pulls back the curtain on the specialized training and experience that these individuals have utilized in their careers and puts them within reach to utilize in your career and everyday life.