Coming August 2024: Pre-order now
Sell Like a Spy: The Art of Persuasion from the World of Espionage
From Diversion Books
An expert in sales and corporate espionage taps into the history of intelligence-gathering and his own working relationships with former agents of the CIA, FBI, and counterterrorism in this handbook of field-tested spycraft strategies and tactics to build relationships, persuade, and sell anything.
Journalist, entrepreneur, and corporate intelligence agent Jeremy Hurewitz knows that spies are the worldâs best salespeople. Heâs built his career around former CIA case officers, FBI agents, and other intelligence officersâpeople like Steve Romano, former Chief Negotiator at the FBI; Mark Sullivan, former Director of the Secret Service; and former member of the CIAâs Senior Intelligence Service John Sipher. Drawing on in-depth interviews about their skillsets, stunning anecdotes from the history of espionage, and science-backed principles of emotional intelligence, Hurewitz has created a handbook of spycraft lessons and tactics that will strengthen readersâ ability to foster better relationships, to persuade, and to sell anythingâin business and everyday life.
Though a spyâs targets may be odiousâterrorists, criminals, corrupt diplomats, and moreâthe spyâs focus is on cultivating relationships and understanding peopleâs motivations to better persuade them to give something up: information, hostages, money, or simply their feelings. Elicitation, Radical Empathy, Disguise, and RPM (Rationalize, Project Blame, and Minimize Fault) are just a few of the spycraft methods in Sell Like a Spy that readers can use as sales professionals or people who simply want to connect more deeply with friends and family.
Packed with interviews and anecdotes from intelligence officers of all stripes, and with a foreword by Robert Grenier, former Director of the CIAâs Counterterrorism Center, Sell Like a Spy puts James Bond in its dust, offering a secret playbook of persuasion tactics from the real world of international espionage.
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About the Author: Jeremy Hurewitz
Jeremy Hurewitzâs career has spanned multiple sectors and incorporated years of international experience resulting in unique insights and perspectives that he leverages for a wide variety of clients.
Jeremy spent the first decade of his career overseas building the media association Project Syndicate while based out of Prague and Shanghai. He spearheaded a business development strategy that saw the association grow from a few dozen member newspapers in mostly Eastern Europe, to a truly global association of over 300 newspapers in over 100 countries. Jeremy grew the staff, established a publishing and analytics practice, and helped grow the editorial offerings from two series to several dozen.